Consumer & Market Research

Unlike conventional consumer and market research practices, we attach importance to solutions centered on mixed methods. We believe that research methods where qualitative and quantitative data support each other can offer meaningful solutions.

We evaluate the consumer, brand and product comprehensively within the framework of “consumption culture”. While making this assessment, we focus on the flow of daily life and the consumer’s world of meaning.

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Brand Health & Positioning
Corporate Reputation
Customer Satisfaction
Price Sensitivity
B2B Research
Media Audience & Impact Research
Consumer Segmentation & Lifestyle
U&A Research
User Experience-UX
Concept & Advertising Tests
Gastronomy Research
Shopper Attitudes
Content Analysis

Apart from qualitative approach, we routinely offer consumer segmentation, M&A – CX, brand health & positioning, corporate reputation, NPS – customer satisfaction, price sensitivity services to track consumer and brand data. For detailed information on quantitative and representative research, please visit the METHOD page.