Research Methods

When creating a research design, we place great importance on creating the right questions, taking into account your goals and needs. The research questions we carefully craft at the outset allow us not only to collect data, but also to process it from a unique and rich perspective and create meaning. Accordingly, we use quantitative and qualitative methods separately or in combination to support each other, depending on the needs of each project.

Quantitative Methods

In our quantitative research, we use different methods such as questionnaires, experimental design, structured observation, etc. to generate data through the following data collection methods

  • CATI (Computer Assisted Telephone Interviewing)
  • CAWI (Computer Assisted Online Interviewing)
  • CAPI (Computer-Assisted Face-To-Face Interview)
    • Katıl
      Katıl, a product of Istanbul Economics Research, is a mobile application where users earn certain rewards for participating in surveys.

      The application is already installed on 30 thousand users’ iOS and Android phones.
      Offering cost-effective, fast solutions Katıl Mobil is suitable for both one-time and longitudinal research needs.

      In addition to primary data sources, we expand the scope of our research by asking questions that have not been asked before through literature review, data mining or secondary analysis by processing and compiling open datasets.

       

Qualitative Methods

  • Etnographic Research
    An intensive field process is carried out in ethnographic studies. These studies, which are conducted in the field and face-to-face, aim to describe a region or a community that is not fixed in any region in detail and in depth. Ethnographic studies are long-term studies. It requires spending a long time with a specific group of people or in a specific location.
    Click here for detailed information.
  • Grounded Theory
    (Glaser & Strauss, 1967)It provides a faster and more compact research procedure compared to ethnographic studies. This procedure, which is used in the fields of sociology, anthropology and psychology, is suitable for today’s dynamic and mobile life conditions. It has been developed as a more flexible and faster alternative to ethnographic methods.
  • Visual Ethnographic Studies
    The difference from ethnographic studies is that the data is presented in the form of photographs and/or films rather than in written form.
  • Digital and social media research Grounded theory method to the digital universe. It goes beyond metrics and positions real researchers in the digital universe. Researchers carry out observation and data collection online.
  • Participant Observation
    The researcher participates in the activities that are the subject of the research together with the participants. These studies, whose distinctive feature is the method of data collection, can be part of an ethnographic study or a grounded theory study. Shop along includes activities determined according to the need, such as journaling, watching and interpreting audio/visuals, browsing websites.
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For more information about research methods, please visit the LIBRARY page.